In today’s world, there is a great importance of Digital Marketing. Digital mediums are playing an important role in marketing your products as well as to take your product to a wider audience. SEO or Search Engine Optimization is an important part of the digital marketing campaigns. It is referred to as the set of activities to boost the search engine rankings of the businesses’ websites.
In SEO, we can further classify the campaigns as Global SEO and Local SEO. In this article, we are going to have a look at the key differences between Global SEO and Local SEO.
The global SEO deals with the Global scenario or the international audiences. It is not restricted to a specific location and the target is people of whole world rather than of any specific location.
In the case of Local SEO, the activities are performed by keeping a specific location like a specific country in mind. The SEO activities are performed to have an effect on Ranking in Search results of specific location. There are many companies like SEO Services India, which provide these services.
Differences between Global SEO and Local SEO
There is great difference between the Global SEO and Local SEO. In case of the Global SEO international search engines like Google.com are used for different purposes. In case of local SEO, the country specific search engines are used. For example, if the target is Australia, the Search engine used will be Google.au.
In case of Global SEO, the link building is done on all the general websites having a good impact on the audience of whole world. In case of the Local SEO, the location specific or Country specific websites are used to make the backlinks. For example if the target location is Australia, the business directories of Australia are used to boost the local ranking of the business or product.
In case of Global SEO the global Social Media is used to promote the products or services. However, in case of the Local SEO, local Social Media is used to promote the businesses. As the Social Media Promotions play a very important role in the SEO, the SEO platforms are chosen adequately to target the rankings catering to the specific locations.
Thus, we have seen in detail, the differences between the Local and Global SEO. Any SEO Services Company will be able to provide these services.